A design classic with a contemporary twist, the Maxim embodies timeless style and quality.
The 42mm steel case frames the multi-layered, multi-textured dial which gives this watch its unique & constant interest. The sleek, burnished blue second hand adds a subtle flash of colour, whilst the elegant slimline hands and markers add a warm tone with rose gold. The quality of design and detail continues with the date, displayed neatly at 3 o’clock, all enclosed by non-reflective sapphire glass.
This beautiful British design is partnered by a Swiss, 10 jewel, gold plated, Ronda quartz movement, ensuring to-the-second accuracy.
The Maxim is a watch designed for all occasions and ensures you stand out from the crowd.
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I first saw Maxim de Winter in Hitchcock’s Oscar winning adaptation of my grandmother’s most celebrated novel, “Rebecca”. Portrayed by Laurence Olivier, this Maxim was dashingly handsome, impeccably groomed and sophisticated. I was impressed by his suavity &, if I’m honest, have always fancied myself as aspiring to be a little bit like him. Or maybe my sartorial aspirations were more Laurence Olivier, who knows? Regardless, between the Maxim on the page & the Maxim of the silver screen, it made an indelible impression.
This all probably goes some way to explaining why Maxim was the obvious choice to inspire the design of our first men’s watch.
Such was the norm for a gentleman in the 1930’s that a well-heeled character like Maxim would only have possessed two watches at most: a day watch and an evening, dress watch. This was an important factor in the design and I focused on creating a timepiece that was highly versatile, suiting all occasions and aspects of our everyday lives.
The design also needed to reflect the classic, vintage styling of the 30s but hold its own in the present day. Words such as classic, sophisticated, elegant were ever present during the design process and the final result, I hope, embodies all of this and more.
I recently re-read ‘Rebecca’ and realise that, now, 20 years after reading it for the first time, my take on the iconic Maxim has shifted and is constantly evolving, as is my design of this watch. I’d like to think that he or the great Laurence Olivier may have chosen to wear a Maxim watch!